Posts Tagged ‘seo tips’

Negative ON-Page SEO Factors

Negative  ON-Page SEO Factors 

1)  Text presented in graphics form only No ACTUAL body text on the page :–: Text represented graphically is invisible to search engines.
2)  Affiliate site? :–:     The Florida update went after affiliates with a vengeance – flower and travel affiliates were hit hard – cookie-cutter sites with massive inter-linking, but little unique content. Subsequent updates have also targeted affiliates.
3)  Over optimization penalty (OOP)  :–: Penalty for over-compliance with well-established, accepted web optimization practices. Too high keyword repetition (keyword stuffing) may get you the OOP. Overuse of H1 tags has been mentioned. Meta-tag stuffing.
4)  Link to a bad neighborhood  :–: Don’t link to link farms, FFAs (Free For All’s) Also, don’t forget to check the Google status of EVERYONE you link to periodically. A site may go “bad”, and you can end up being penalized, even though you did nothing. For instance, some failed real estate sites have been switched to p0rn by unscrupulous webmasters, for the traffic. This is not good for you, if you are linking to the originally legitimate URL.
5)  Redirect thru refresh metatags  :–: Don’t immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh.
6)  Poison words :–: The word “Links” in a title tag has been suggested to be a bad idea. Here is my list of Poison Words for Adsense. This penalty has been loosened – many of these words now appear in normal context, with no problems.
7)  Excessive cross-linking :–: “This does not apply to a small number of sites” .. (this author guesses the number 10, JAWG) “hosted on a local server”. . Matt Cutts July 2006
8) Vile language – ethnic slur :–: Including the George Carlin 7 bad words you can’t say on TV, plus the 150 or so that followed. Don’t shoot yourself right straight in the foot. Also, avoid combinations of normal words, which when used together, become something else entirely – such as the word juice, and the word l0ve. See why I wrote that zero? I don’t even want to get a proximity penalty, either. Paranoia, or caution? You decide. I always want to try to put my “best foot forward”.
9)  Stealing images/ text blocks from another domain :–: Copyright violation – Google responds strongly if you are reported. ref egol File Google DMCA
10) Keyword dilution :–: Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords.
11) Keyword stuffing threshold :–: In body, meta tags, alt text, etc. = demotion
12) Page edit – can reduce consistency :–: Google is now switching between a “newer” cache, and several “older” caches, frequently drawing from BOTH at the same time.
13) Frequency of Content Change :–: Google patent – Too frequent = bad
14) Freshness of Anchor Text :–: Google patent – Too frequent = bad
15)  Dynamic Pages :–: Problematic – know pitfalls – shorten URLs, reduce variables (“. . no more than 2 or 3”, M.Cutts July 2006), lose the session IDs
16) Excessive Javascript :–: Don’t use for redirects, or hiding links
17) Flash page – NOT :–: Most (all-?) SE spiders can’t read Flash content Provide an HTML alternative, or experience lower SERP positioning.
18) Use of Frames :–: Spidering Problems with Frames – STILL
19) Robot exclusion “no index” tag :–: Intentional self-exclusion
20) Single pixel links :–: A red flag – one reason only – a sneaky link.
21) Invisible text :–:     OK – No penalty – Google advises against this. (The text is the same color as the background, and hence cannot be seen by the viewer, but can be visible to the search engine spiders.) I believe Google does penalize for hidden text, since it is an attempt to manipulate rank. Although they don’t catch everyone.
22) Gateway, doorway page :–: penalty – Google advises against this. Google used to reward these pages.
23) Duplicate content (YOUR’S) :–: OK – No penalty – Google advises against this. Google picks one (usually the oldest), and shoves it to the top, and pushes the second choice down. This has been a big issue with stolen content – the thief usurps your former position with YOUR OWN content.
24) HTML code violations :–: Doesn’t matter – Google advises against this. Unless of course, the page is totally FUBAR. Simple HTML verification is NOT required (but advised, since it could contribute to your page quality factor – PQF).
25) Phrase-based ranking, filters, penalties :–: Feb. 2007 – Google patent granted. Do not use phrases that have been associated and correlated with known spamming techniques, or you will be penalized. What phrases? Ahh, you tell me.
26) Poor spelling and grammar :–: Pages that are higher quality and more reputable (i.e. higher PageRank) tend to use better spelling and grammar. Demotion for bad spelling is highly logical.

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